The inaugural Music Tourism Convention

Liverpool 2017

On Friday 17th February 2017, VisitBritain, Marketing Liverpool and Sound Diplomacy proudly presented Music Tourism Convention, bringing together executives from across the tourism, public, private and creative sectors to expand on the opportunities the music and tourism sectors can gain from each other. Music Tourism Convention explored how music can impact, benefit and improve tourism offers from festivals to heritage, music trails to food and music partnerships.


Alan Davey, Controller, BBC Radio 3, BBC Proms and BBC Performing Groups

Aubrey Preston, Founder & Executive Director, Americana MusicTriangle 

Becky Ayres, COO, Liverpool Sound City

Chris Campbell, Director of Culture & Entertainment, Tourism London (Canada)

Debbie Wilson, Project Development Director, Alabama Department of Tourism

Debora Alleyne De Gazon, Creative Director, Notting Hill Carnival

Donna Close, CEO, AMP Culture, Brighton

Drew Young, Global Tourism & Brand Strategist

Ellie Westman Chin, President and CEO, Visit Franklin, TN

Fiona Stewart, Managing Director & Owner, Green Man Festival

Helen Sildna, Founder & Director, Tallinn Music Week

Jan Struve, Project Manager, ICS Network

John Rash, Director, Broadwick Live & Festival No.6, Wales

Jon Hornyak, Sr. Executive Director, The Recording Academy Memphis

Julie Chappell, Chief Digital Officer, London and Partners

Kevin Kane, President & CEO, Memphis Convention & Visitors Bureau

Lee Sears, Vice President Head of Trading & Partnerships, Viacom International Media Networks

Miguel Riego, CEO, Association of Night Time Businesses, Asunción, Paraguay 

Mike Clewley, Senior Cultural Officer, Greater London Authority and Punk London

Natalie McCool, Artist

Nicola Greenan, Leeds 2023 European Capital of Culture – Engagement

Norbert Kettner, CEO, Vienna Tourist Board 

Peter Hooton, Platinum Selling Musician, The Farm

Philip Kolvin QC, Partner, Cornerstone Barristers

Sally Balcombe, CEO, VisitBritain

Sebas van der Sangen, City Marketing Advisor, City of Amsterdam

Stephen Budd, Co-founder, Africa Express & OneFest

Stevie Freeman, CEO, Americana Music Association UK

Tim Husbands, CEO, Titanic Belfast

Tim Jones, Head of Strategy, Futurecity

Tom Kiehl, Director of Government & Public Affairs, UK Music

Dr. Vanessa Toulmin, Director Community Engagement, University of Sheffield

Vic Galloway, Broadcaster & Journalist, BBC Radio Scotland

Wendy Simon, Deputy Mayor, Liverpool City Council

Yaw Owusu, Creative Director, Nothin’ But The Music and Liverpool International Music Festival

You can target anyone with music. The first language of the world is not English, it’s music.
— Aubrey Preston, Americana Music Triangle
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