Cologne, germany

Key Information


Cologne boasts an impressive music history, from being the home of the Neue Musik scene, featuring composers such as Karl-Heinz Stockhausen in the 60s, to Can and a big part of the Krautrock movement in the 70s and one of the most important electronic record labels, Kompakt, who have been out operating out of Cologne since the 90s. 

After two successful editions in Liverpool (UK, 2017) and Franklin (Tennessee, 2017), Music Tourism Convention will be heading to Cologne, Germany, on August 29, 2018, and then to Düsseldorf for a special limited-place, half-day event on August 30, 2018. 

Music Tourism Convention is the world’s most extensive conference bringing together the music and tourism sectors to explore how music impacts, benefits and improves tourism offers, from festivals to heritage, music trails to food and music partnerships. 

 Music Tourism Convention Franklin (2017)

Music Tourism Convention Franklin (2017)


Theme: The Importance of Music Genres in Tourism Identity

Music Tourism Convention is heading to Cologne, Germany for its first ever mainland European edition! With the theme 'The Importance of Music Genres in Tourism Identity' the event will bring together 150 global leaders from tourism bodies to destination marketers to academia to music festivals & events organisers.

There will be 30 speakers from all over the world, speaking about a large range of topics, e.g: music heritage, music trails and guidance, music tourism strategies, what do cities expect when investing in music projects, how to measure the economic impact of music tourism.

Extra Day in Düsseldorf added:

We've also partnered with #VisitDüsseldorf and to offer our attendees the chance to join a very special, limited-place, additional day of music tourism on August 30th. Limited to 75 places, and just €40 extra, you will be picked up in Cologne with a double decker bus, which includes first-hand facts on the city by German pop music author Ole Löding, there will then be a welcome, before we embark on a guided pop music walking tour of the city with local experts. We'll then stop off at City hall with a welcome from the Mayor and the CEO of Visit Düsseldorf, before we have lunch, and enjoy a panel with local experts and a secret showcase! Read more here


See the speakers here
See the schedule here

Steering Committee:

Jan-Paul Laarmann, Product Management City Tourism / Head of #urbanana & Trend Research / Cultural Tourism, NRW Tourism
Ralph H. Christoph, Head of Program c/o pop Convention, c/o pop Festival & Convention
Stephanie Kleine-Klausing, Director Conventions & Marketing, Visit Cologne

 Music Tourism Convention Liverpool (2017)

Music Tourism Convention Liverpool (2017)


€99 - Day 1 - Early Bird 1 (until Jan 31, 2018)
€119 - Day 1 - Early Bird 2 (until March 16, 2018)
€139 - Day 1 - Early Bird 3 (until May 18, 2018)
€159 - Day 1 - Early Bird 4 (until July 20, 2018)

€175 - Day 1 - General Admission
€215 - Day 1 General Admission & Day 2 in Düsseldorf
€49 - Day 1 - Student Admission

Register here

Tickets include:

Food, drinks and evening reception
Discounted hotel rate
Discounted ticket for c/o Pop Festival

Dates & Times:

Wednesday, august 29, 2018

Day 1: Main Convention - 9:15am - 5pm
Day 1: Post Convention Reception - 5pm - 8pm

Day 2: Düsseldorf Showcase - 9.30am - 3.30pm

Convention Venue:

Ballroom A, Hotel Pullman Cologne, Helenenstraße 14, 50667 Köln, Germany


Get your free copy of a set of three local guides to #urbanana, featuring Cologne, Düsseldorf and the Ruhr, internationally delivered right to your door. Thanks to European funds the project #urbanana asked creatives to share their view of Germany's West waiting for your rediscovery. The result: An elegant introduction to "THE DORF", a practical guide to understanding the major cities of the Ruhr Area by KONTERMAG and a book leading your way to "hidden cologne".

You can order the new editions from Monday 11th June at



 Cologne band Erdmöbel playing on the roof of Kranhaus

Cologne band Erdmöbel playing on the roof of Kranhaus