Franklin, Tennessee, USA

Franklin 2017

On September 21 & 22 2017, the second edition of Music Tourism Convention was held in Franklin, Tennessee, USA.

Music Tourism Convention is the world’s most extensive conference bringing together the music and tourim sectors to explore how music impacts, benefits and improves tourism offers.



Brian Wagner Assistant, Commissioner of Marketing Tennessee Department of Tourist Development

Bubba O'Keefe, Developer & Contractor, Clarksdale MS

Butch Spyridon, President & CEO, Nashville Convention & Visitors Corp

Craig Havighurst, Senior Producer, Music City Roots

Dawn Beaton, Artistic Director, Celtic Colours International Festival

Elizabeth Peterson-Gower, Founder & CEO, EPG

Elizabeth Cawein, Founder, Music Export Memphis

Ellie Westman Chin, President and CEO, Visit Franklin

Enrico Nonino, UK Marketing Manager,

François Poulin, Communications and Interactive, Media Tourism Montréal

Greg Hackler, Founding Board Member, Standin’ On The Corner Foundation

Jan-Paul Laarmann, Product Management City Tourism, Head of #Urbanana & Trend Research, Cultural TourismNRW Tourism, 

Jasen Emmons Artistic, Director, Museum of Pop Culture (MoPOP)

Judy Hood, President, Muscle Shoals Music Foundation

Julia Jones, CEO, Found in Music

Julian Guerrero Orozco, VP of Tourism, Pro Colombia

Ken Moore, Mayor, City of Franklin

Kevin Griffin, Co-Founder, Pilgrimage Music & Cultural Festival

Mark Davyd, Founder & Chief Executive, Music Venue Trust

Philip Vanden Brande, Head of Public Relations, Evenko

Rachel Skaggs, Ph.D Candidate in Sociology, Vanderbilt University

Rob Naylor, Communications Director, AARP Tennessee

Sonia Outlaw Clark, Executive Director, Tina Turner Museum

Stacey Wilhelm, Senior Manager, SXSW Music Festival

Wes Jackson, Executive Director, The Brooklyn Hip Hop Festival

This event is very far as I know it’s the only music tourism convention in the world
— Julian Guerrero, VP Tourism, ProColombia
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